There may be opportunities for us in individual markets to test price elasticity like we’re doing in Norway, but don’t expect a shift in strategy. “You should not expect to see price increases from us across markets,” he said. CFO Barry McCarthy answered a question about it in a July 2018 earnings call, using wording similar to that of Bloomberg’s sources on the latest reported price increase. The company has raised prices in the region before, with a hike in Norway a couple of years ago.
Its current family plan costs around $15 a month and allows up to five people it has also tested a plan called Premium Duo that offers two subscriptions for 12.49 Euros (around $14) a month. Scandinavia - Spotify’s home base and the countries where it has the strongest presence - is the safest market for the company to test such a price hike. The Big Shift: Why Record Companies Need to Pivot From a B2B to a B2C Model (Column)ĪT&T Adds Spotify Premium as Free Option on Priciest Wireless TierĪ rep from the company declined Variety’s request for comment. Shira Knishkowy to Join Spotify's Communications Team
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